QR Codes

We're using a QR code to tie different media to our web site. To use the code, you download an app with your smartphone. Once installed, you scan the code. The information printed in the QR code will subsequently be processed by your phone--in this case, it's the URL for our web site. Once processed, you can quickly navigate to the site.

QR codes are being used for a number of applications, so we decided to use them as part of the campaign. We printed them on magnets, some of our written materials, on a number of signs and included one on the web site itself (so you can easily store the URL).

Here's the code: